adverts etc. adverts etc. alex moore | senior creative | copywriter | advert doer

Share Aware is a platform and campaign from the NSPCC and 02 which provides advice and tools that help parents keep their kids safe online. 

The crux of this campaign was to make parents realise that because of how complex the online world is - for kids especially - it is essential that they have open and frank chats with their kids about their digital lives, just in the same way they would chat about what happened at school.


The campaign was featured in national and local press and also received thousands of tweets.