adverts etc. adverts etc. alex moore | senior creative | copywriter | advert doer

About

That's me in the photo. 

'Mirror' me on the left, and 'Zoom Call' me on the right.

I'm an advertising creative; copywriter, integrated, conceptual, multilingual, even a bit arty (I started out in art school, so I can pen scamps as well as copy).

Recently I have been remote-working through the lockdowns in an Anglo-Franco-Portu-Spanish team with Gus Ocampo, you can find our site here: chalkandqueso.com

I like to make work that surprises, engages and ultimately makes brands more relatable to audiences. Some highlights from the last decade include:

*Having a Kellogg's ad become an exhibit at Doncaster Museum.

*Winning the Ocean Outdoor Creative Competition.

*Helping tackle domestic inequality in France with Ariel.

*Conjuring sofa magic for Homebase with the now Mayor of West Yorkshire, Tracy Brabin.

*Winning a hard-fought pitch for McDonald's social business

*Being a lead creative on the Happy Meal account.

*Meeting Brian Blessed but barely getting a word in edgeways


Reference from my most recent ECD:

"Alex is simply a very good creative to have under your roof. He combines a number of vital talents; a relentless drive to deliver great work, a patience and maturity to work as part of an effective team to get the best work out and through complicated commercial challenges, the ability to communicate effectively with clients and a temperament and outlook that does all of this with humour and a sense of calm. On top of delivering against tough client briefs and pitches, Alex is very much a self-starter and (in my experience) was constantly looking to find and mine wider creative opportunities, doing so with great success. In summary, highly recommended, would definitely like to work with him again."

Charlie Martin 
Executive Creative Director, Greater Europe



Experience:

2022 - present Ogilvy

2019 - 2022 Freelance (recently Draftline, Anomaly, Truant, McCanns, Coolr, MediaMonks, BMB, Space, Hey Honey)

2017 - 2018 PGONE

2011 - 2017 Leo Burnett London

2011 Ogilvy (3 months placement)


Awards:

2017 Ocean Outdoor Competition (1st Prize & 3rd Prize)

2016 Creative Circle (Bronze)

2015 Epica (Bronze)

2015 Kinsale (Bronze)

2015: Clio Awards (Shortlisted)

2014: Cannes Young Lions (Shortlisted)

2013: Campaign Big Awards (Shortlisted)

2011: Cannes Young Lions (Shortlisted whilst student)

2011: CREAM Winner