It's almost impossible to understand what it is like to be dyslexic when you aren't. Which is a major reason why dyslexia is so often overlooked in the workplace, where many talented and original thinking candidates face obstacles and barriers-to-entry that other non-dyslexic peers simply don't, such as filling in a job application.
So we created a way for people to experience what it feels like; in particular for UK employers, in a campaign designed to make the workplace more dyslexia-friendly.
This campaign ran as a result of winning the Ocean Outdoors Creative Competition. The long copy posters used dynamic type that became increasingly harder to read the more the people read it - using eye-tracking sensors that detected when it was being read.
