Spice lovers. We call them the athletes of the foodie world.
For them, a meal is more than a meal. It's a gauntlet.
It requires focus. Perseverance. Courage.
WELCOME TO THE CLUB

Films shots by The Humans
Photography by Jim Fenwick





We launched the club right across Europe.





We even challenged a group of elite athletes to put their own spice game to the test in a set of deliciously gruelling trials. From Bayern stars Harry Kane, Serge Gnabry and Matthias De Ligt, to Spurs players Dragusin and Hojbjerg and Kop legend Steve McManaman.


